Philippines-based · Remote
Organic InstagramSMM
for brands that want to show up with purpose.
I help Realtors, business owners & creators build a more intentional Instagram presence through content, strategy & organic growth.
FOLLOW ALONG
About
Meet Rod
Learn. Create. Engage.
I'm Rod, a Philippines-based Organic Instagram Social Media Manager focused on helping Realtors, business owners, and creators build a stronger and more intentional presence on Instagram.
My background has given me experience working with digital tools, content workflows, client communication, research, systems, and online business support.
Now, I'm focusing that experience on Instagram, learning, testing, creating, analyzing, and building practical strategies that help brands show up better.
Strategy over random posting
Research over guessing
Relationships over vanity metrics
WHO I HELP
Built for three kinds of brands
Different goals, same principle, show up on purpose, not by accident.
01
Realtors
Stay visible between listings, showcase properties and local expertise, build trust, and keep a consistent presence buyers actually remember.
02
Business Owners
Turn Instagram into an intentional marketing channel instead of posting whenever there's a spare moment.
03
Creators
Build consistency, sharpen your content direction, and create a presence that feels authentic and instantly recognizable.
SERVICES
How I Can Help
Work with me on the whole account, or on the piece that's holding things back.
01
Instagram Strategy
Account direction, positioning, content strategy, and audience-focused planning built around real goals.
02
Content Planning
Content pillars, idea banks, monthly planning, and calendars so nothing is left to the last minute.
03
Content Creation
Reels, carousels, captions, hooks, and visual content direction that stays true to your brand.
04
Community Engagement
Meaningful engagement, comment replies, audience interaction, and genuine relationship building
05
Profile Optimization
Bio, positioning, profile structure, highlights, and discoverability, a profile that converts a visit.
06
Analytics & Optimization
Reviewing performance, spotting patterns, and adjusting the strategy based on what insights show.
MY APPROACH
Learn. Create. Engage. Analyze. Improve.
A simple loop that keeps the account moving forward instead of
repeating itself.
LEARN
Understand the
business, audience, brand, and goals before anything gets posted.
CREATE
Develop content that is useful, relevant, and aligned with the strategy.
ENGAGE
Build genuine conversations and community around the account.
ANALYZE
Review Instagram insights and content performance honestly.
IMPROVE
Adjust the strategy based on what the data and audience behavior show.
CONTENT STRATEGY
Content With Purpose
Every post should be doing one of four jobs. That's how a feed starts to make sense.
1
TEACH
Give the audience something useful they can take away and use.
2
CONNECT
Let people get to know the person behind the business.
3
SHOW
Show the work, the process, the expertise and the experience.
4
SELL
Give people a clear, comfortable way to work with the brand.
PORTFOLIO
Selected Work
A growing collection of Instagram content, strategy, and research work. Case studies are added as projects wrap up, no borrowed numbers, no invented results
CONTENT SAMPLES
Instagram Content
Reels, carousels, and static posts.
STRATEGY DOCUMENT
Instagram Strategy
Positioning, pillars, and account direction.
BEFORE / AFTER
Profile Optimization
Bio, highlights, and profile structure.
CONTENT CALENDAR
Content Planning
Reels, carousels and static posts.
SHORT FORM VIDEO
Reels
Positioning, pillars, and account direction.
AUDIENCE & COMPETITOR RESEARCH
Research & Insights
Research notes and analytics review.
MY INSTAGRAM JOURNEY
Building My Own Instagram
as a Living Portfolio
I'm not just learning Instagram strategy, I'm applying it to my own account, testing content, reviewing insights, and documenting what I learn along the way.
01
Instagram Posts
02
Reels
03
Behind the Scenes
04
Content Planning
05
Analytics
06
Learning Moments
SOCIAL PROOF
Real words from real people only. This space fills up as projects finish.
Client feedback will be published here as it comes in.
WHY ME
Why Work With Rod?
Intentional Strategy
Content should have a reason behind it.
Audience-Focused Thinking
Create for the people you actually want to reach
Human Engagement
Instagram is social, not just a
publishing platform.
Continuous Improvement
Use insights and feedback to make smarter content decisions.
STILL NOT SURE?
Questions, answered honestly
What does an Organic Instagram SMM do?
I handle the strategy and day-to-day of an Instagram account without paid ads, planning content, creating posts and Reels, writing captions, engaging with the community, optimizing the profile, and reviewing insights to keep improving.
Who do you work with?
Mainly Realtors, small business owners, and creators who want a more intentional presence on Instagram instead of posting randomly.
What does Instagram management include?
It depends on what you need. It can include strategy and positioning, content pillars and a monthly calendar, content creation, captions and hooks, community engagement, profile optimization, and a regular review of analytics.
Do you create the content or do I provide it?
Both work. I can create content from scratch using brand direction and available material, or work with photos and videos you provide and turn them into planned, on-brand posts.
How does the discovery call work?
It's a free, low-pressure conversation. We look at your current Instagram, talk about what feels hard right now, and I share where I think I can help. No obligation to continue.
Do you guarantee follower growth?
No, and I'd be careful with anyone who does. What I commit to is a clear strategy, consistency, relevant reach, real engagement, a well-optimized profile, strong content quality, and continuous improvement based on insights. Growth follows that work, but it isn't a number I can promise.
discover call
Ready to Make Your Instagram More Intentional?
Let's talk about your Instagram, what you're currently struggling with, and
where I may be able to help.
Talk soon - Rod
ROD MALUNAY
ORGANIC INSTAGRAM SOCIAL MEDIA MANAGER
Philippines-based | Remote
LET'S TALK